Every job posting says “1–2 years experience required.” You have zero. Welcome to the loop everyone goes through and nobody warns you about properly.
Here’s what actually helps.
Your first job isn’t your dream job — and that’s fine
Stop filtering for the perfect role. Filter for the right environment. A good first boss who actually wants to teach you will do more for your career than a fancy job title at a place that just needs someone to execute tasks quietly.
Side note: retail experience, volunteering, that one event you helped organise — none of it is irrelevant. It shows you can show up, work with people, and follow through. That matters more than you think at the entry level.
Build the portfolio before you have the job
Creative fields have an unfair advantage here — you don’t need permission to do the work. Pick a brand you find interesting. Reimagine their campaign. Rebrand their product. Solve a brief that nobody assigned you.
That spec work in your portfolio does what a CV can’t: it shows how you think. A recruiter flipping through two identical CVs will remember the one with real work in it.
If you’re struggling for briefs to work from, ask someone in the industry. Most people are more generous with their time than you’d expect — especially if you’re specific about what you’re asking for.
On using AI during your job search
Use it. But use it to get unstuck, not to outsource your voice. An application that reads like it was written by no one in particular gets treated like it was sent by no one in particular.
Your personality has to come through. AI can help you start, structure, or tighten — it shouldn’t be the one actually speaking for you.
Volunteering is a strategy, not a fallback
Short stints at galleries, festivals, charities — they’re legitimate ways to demonstrate that you can work in a team, take initiative, and communicate without being managed closely. That’s exactly what early hiring decisions are based on.
The line to hold: volunteering is a bridge, not a destination. Use it intentionally while you’re actively applying for paid work. Don’t let it quietly become the unpaid job you didn’t mean to take.
Reach out — but keep it tight
LinkedIn exists. Use it. A short, specific message asking for advice or just acknowledging someone’s work goes further than you’d think. The key word is short — nobody has time for a long cold message from someone they don’t know.
Follow up after applying. A brief note goes a long way. Most people don’t do it, which means you stand out just by being the one who did.
The job search will drain you — pace accordingly
Apply in focused bursts. Take actual breaks. Don’t spend eight hours a day sending applications into the void — that’s how you burn out before you’ve even started.
Not hearing back isn’t a verdict on your ability. It’s just how the volume works on the other side. Track your progress, notice what’s improving, and keep moving.
In conclusion
The experience catch-22 is real but it’s not a wall — it’s more of a puzzle. Spec work, volunteering, community, follow-ups — none of it is glamorous, but each one chips at it. Pick the ones you can actually do this week and start there.
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