Brand Identity vs Brand Image
Understand the difference between what you create vs what people perceive.
Logo Design Principles
Simple, memorable, timeless, versatile, and appropriate.
Brand Voice & Tone
Define how the brand speaks to its audience.
Typography in Branding
Choose type that aligns with brand values.
Color Psychology for Brands
Pick colors that evoke the right emotion and positioning.
Visual Consistency
Style guides, grids, and repeatable systems.
Brand Guidelines
Create manuals covering logo use, color palettes, type, spacing, imagery.
Storytelling Through Design
Make every design element part of the brand narrative.
Competitive Brand Analysis
Study competitors and find your brand’s unique position.
Personal Branding (for Freelancers)
Design your own image — from your portfolio to social media presence.